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Email Marketing |
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As the backbone of your internet marketing plan, email marketing can increase sales and profits; decrease expenses; build customer loyalty and rapport; establish credibility; minimize returns; close sales; improve customer service; and more.
Unlike conventional advertising methods, where costs can be huge for little or no return, take many months to operate, and only provide one-off sales, email marketing can reach far beyond those limitations. You can target your specific market, test your sales copy, track the responses, control the exact timing of your communications and continually improve your sales process to maximize your return on investment. Take a Peek at our Online Ezine Module Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Your email might be in the form of an Ezine (electronic magazine), Tip of the Week, Newsletter, Tutorial or Letter format, all of which should contain information that will be of interest to your subscribers. Hotlinks from your email to your website sales copy, special offers, discounts etc., will validate that you are a 'real' person or company, with legitimate offers.
Badly designed email marketing can have dire consequences, and there are many rules and conditions to be applied if you want to succeed. For instance, to ensure your email messages reach your customers, you need to conform to current spam filters (e.g. use of words and format) and other obstacles which prevent delivery. Carefully planned, well designed email communications can significantly increase your customer base, sales and profits: Email marketing offers huge benefits:-
Offline businesses can benefit from email marketing and increase profits by up to 30%, even without a website. For example:
Having a website is the best option, but even without one, you can start email marketing as part of your internet marketing strategy by collecting your visitor's email addresses.
The good news is - we can do it all for you. We offer a complete range of services in design, presentations, content and direct email copywriting, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalization scripts, database, ezine list server hosting, and everything you need to run a successful email marketing campaign. Our prices are very competitive, and all you need to do is contact us and tell us what you want to achieve.
On this page, you will find information to help you, plus links to email marketing related subjects. These sections include:-
Types of Email Communication Email direct marketing can be any type of communication which best suits your purpose and business needs.
You may only wish to produce time-limited 'buy now' offers or an 'alert' service which is only distributing emails when something new occurs. This would be classed as 'event' marketing, where you have a single purpose. Once the event is over, it is forgotten in the minds of your customers. These might be:
Or you may have an on-going purpose to draw your customers into longer term relationships, providing valuable information to keep them coming, whilst also leading them into eventual sales. These might be:
Combining both types of communication would be ideal for an email marketing campaign. Whatever type of communication, it is the content, format and style of writing which are all important in presenting the image you want to convey to your customers.
Build a Legitimate List using Direct Opt-in Email to achieve credibility and lifetime value customers.
Email marketing is the backbone of your Internet Marketing Strategy, and using double opt-in methods is the only ethical way to protect potential customers and safeguard your reputation. This simply means that if someone opts to join your email list whilst on the web, you confirm that this is the case (using automatic responders) before you send out your communication.
Your highest cost has been acquiring first-time customers. You will earn far bigger profits by focusing on the relationship that has already been established with your current customer base, if you develop an email marketing campaign.
But first, are you using a double opt-in process? Read about safeguarding your customers and your company reputation, on our Direct Opt-in Email page. The people who have already purchased something from you, joined your list for a freebie, or newsletter give you easy opportunities to sell to them many more times, providing it is in their area of interest. If they joined your list for a free report about car maintenance, don't try to sell them cheap travel or a new mortgage - they will unsubscribe from your list, faster than lightening.
The 'bait' for getting them to join your list is to offer free information in the form of an online newsletter, tip of the week, report or ebook. This will allow you to build a growing list of prospective customers who are interested in the kind of products and services you offer. You will then be able you turn casual visitors to your website into successful long term business relationships built on friendship and trust.
Ezines are online magazines containing articles and other interesting content. Subscribers have chosen to receive them, by joining a mailing list, so they are highly qualified leads.
Ezines are a highly effective form of relationship marketing that can result in higher conversion rates and more sales than websites that don't have them to offer.
Personalized Email Marketing is the most productive and profitable way to use the internet, build loyalty and rapport to turn first-time customers into lifetime customers. You can increase the response rate to each mailing by over 60% simply be personalizing your email.
The latest generation of email marketing technology enables you to send personalized email using demographic, behavioral, or any other data you keep on your customers. Personalized email campaigns are better at retaining customer interest, and thus, are better at generating the results you expect. Make your customers feel special and feel that you are interested in them because you have taken the time to communicate. A simple "Thank You" email once someone has purchased something from you, can be the start of such a relationship, and give you the opportunity to keep in touch. For those website visitors who don't want to receive email, you can add a Website Personalization Script to your database, so that return visitors are welcomed by name, thanked for coming back to visit the site, and directed to a preferred area of interest or updates since their last visit.
To achieve sales and a return on investment, the content of your email marketing communications is most important. Whatever style, design and presentation you choose, you will need experienced and talented content writers and copywriters well versed in direct response marketing techniques.
You can have your own customized 'designer' email content that won't be bounced by ISP spam filters. Our Direct Email Copywriting provides email content, format and style for sequential (automatic responder) email campaigns. Content can be in whatever format you wish; design with multimedia, HTML or Plain Text, use your Website Home Page, or whatever you want. Always check and modify your content to conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.
In 2003, due to the huge increase in spam or unsolicited email, and worms and virus's causing havoc on the internet, it is generally sound advice to use Plain Text only, to ensure emails reach your customers.
HTML gets better results, so why not produce two versions, and give your customers the choice of receiving email in HTML or Plain Text. This will maximize your mailing opportunity.
Come alive with audio, and talk to your customers from your website or through your email communications; reproduce your website homepage as an email, add banners and interactive graphics, or anything you want, if your customers are happy to receive emails in these formats, and your business would benefit from a trendier image. For example, a site selling pop music CDs could embed their newest clip into an email, to tempt their customers into going to the site to purchase the CD on offer.
Our HTML and Flash Emailer Design Services, along with any of our Multimedia and Content Services, will enable you to impress your customers and encourage them to look forward to receiving your emails.
Implementing an automatic responder system from day one of launching your ebusiness is essential for email marketing.
You can set up a system to effortlessly follow up sales and leads, manage your mailing lists, and build repeat customers. Once set up, building customer relationships, establishing credibility, and increasing your profits will be automatic. You save time, save money, and you can run your business from anywhere in the world.
A database driven website allows you to collect very specific data on each customer. You can select 'groups' of customers, perhaps by age, gender, location, or all three, and design a targeted email campaign to your subscribers matching that criteria.
Your data should record who has already purchased a particular product so the emails they receive from you move them on in the sales process towards their next purchase. You can test the response to a new product (or your sales copy) before you launch it, by sending one message to half of your list, and another message to the other half of your list. Importantly, you can track who opens your emails, and monitor your response rates for conversion statistics.
Email Marketing Campaigns are a coordinated sequence of individual email messages delivered at intervals and with an overall objective in mind. A campaign allows each new message to build on previous success.
Whenever a customer makes a buying decision, that decision represents the culmination of a process. It may happen almost instantaneously or stretch out over a long period of time, but it's a process, not an event. During this process, you can build lifetime relationships with your customers. Our Email Marketing Campaigns page takes you from building your email list, defining objectives, managing a campaign through to testing, tracking and conversion.
The success of your online business depends on building relationships with your customers. Experienced internet marketers state that it can take up to seven communications to persuade your subscribers to buy your products and services.
The key is to develop a sequence of emails to build their confidence and trust in you by giving them valuable information and assure them that you are the best source to provide what they seek. At the same time, the emails should drive the action that you want them to take. There are many pitfalls to avoid, words that cannot be used, and getting those emails through to your subscribers can be a nightmare. Your emails must conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.
Understanding the technology developed to use email can be a daunting and frustrating task to millions. And unnecessary problems can be created if you don't follow some basic 'rules' when writing and delivering it.
Many will fall prey to marauding viruses, unwittingly send emails that hurt, and generally just mess things up out of ignorance? If you are confused by the complexities of email, don't know about email accounts, clients, web based, headers, virus killers, Subject lines, Pop 3's, aliases and all the other 'techie' speak, then the picture-driven 'Email for Newbies' from the Newbie Club, will solve your frustrations immediately. This ebook, also available from our Recommended Resources page, translates the "techie" stuff and teaches how to write professional and courteous emails.
We offer a complete range of services in design, presentations, direct email copywriting, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalization scripts, database and everything you need for email marketing. We will advise you on the best solution to meet your business needs. We research your target market and create an email marketing campaign that will achieve the best results for you. Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days. For further information, contact us or complete our free quotation form, or if you know what you want, simply |
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Almost all internet users have email and this is your most powerful marketing tool, giving you the power to contact people again and again, to promote your products and services, your web site, or whatever you wish. Write your document once, and send it to thousands, with no printing or distribution costs. 
Email is a fantastic and the most revolutionary advance ever made in communications. Used wisely, it can't be beaten. Used badly, it's just rubbish flying around the Internet. 
A simple follow-up email to your customers, subscribers, and leads, can increase your profits by 30% (or more) 
Local stores can offer weekly coupons by email, to keep customers coming back; car repair shops can offer discounts for tyres and servicing when business is slack; a local hairdresser can offer discounts for 'quiet' days, or special offers on colourings, haircuts, or manicures. The possibilities are endless, and setting time limits on offers encourages the customers to focus and take action.