Press Releases are a path to free publicity at virtually no cost. Catching the attention of the media can improve the public’s view of your business, produce greater exposure for your company which can lead to higher sales and profits. Good Press Releases can also:-
 bring you many new customers
catch the attention of larger companies that might be interested in either licensing your product for resale, or approaching you with a buy out offer
establish your credibility as an expert in your field
 Let the Media know about your Business
Press releases are a popular way of letting the media know about your business and important things that are happening in it. Wear the Reporter’s shoes, and be sure you have something truly newsworthy and important to announce, such as a big story or important event to share.
You may be launching a new unique product, be merging or partnering with a large organization, have an article or other material which is topical or trendy and in the news, or writing about something happening which is affecting your industry. Your press release might even be controversial, a human interest story, or directed at a specific readership.
We can do it for You
We have the skills, contacts and experience to do everything for you, so you can focus on other areas of your business. All we need is a brief giving us something newsworthy or something special you have to offer that we can write about, and we can take it from there.
You can choose to contact us, use our Self Service Project Cart, or ask for a free quotation (no obligation) and we’ll advise you on the best solution to meet your business needs. We research your target market and create a press release campaign that will achieve the best results for you.
Articles can Attract Free Publicity
Well-written articles can attract free publicity even without your knowledge, if the content interests reporters looking for material. You can learn all about writing articles in the ebook Turn Words Into Traffic obtainable from our Recommended Resources page.
If you don’t want to do it yourself, our copywriting and content services can create articles and any other type of content you may wish to use for press release material.
Abide by the Rules
You must adhere to professional industry standards of etiquette and format, when you create and distribute press releases. The news ‘angle’, headline, quality of content, choice of fonts, line spacing, instructions for release, and number of words are all to be considered if you want your press release read.
You need to focus on your niche or target market, check you copy for spelling and grammatical mistakes, and don’t use ‘buzzwords’ of long words where a short one will do. Our Press Release Copywriting service can take care of all these details for you.
Choose the Right Contacts and Publications
However much time you spend creating your press release, if you don’t send it to publications and reporters who have a direct interest in your industry, it will hit the trash bin and all of your effort will be wasted. Finding the right people can be a slow, complicated task, making initial contacts with reporters and developing some kind of a relationship with them, but well worth the effort.
Avoid websites offering free online services who promise to submit your press release to hundreds or thousands of media contacts. Their contact information is often outdated, and your press release may end up going to the wrong person entirely and you will lose all credibility as well as looking extremely unprofessional.
Also avoid purchasing a media list that provides you with addresses and phone numbers of various media contacts. These lists are often outdated, and you run the risk of your press release being sent to the wrong person or place.
Do your own research to collect media contacts and distribution services, or have it done for you by our Press Release Media Database Building service. Select only those reporters and publications with a direct interest in your industry or area of expertise. Then create a personalized press release for each of them, in their preferred method of receiving documents.
Create you own Press Release
If you want to do create your own press release, you can purchase Press Release-O-Matic from our Recommended Resources page. This clever software is the absolutely foolproof way to create attention getting press releases for any product. In less than a minute, you can create professional looking press releases, formatted exactly the way editors want to see them. This is very easy to use, and includes sample data and suggestions to make your press release even better.
| Press Release Copywriting |
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Press Release Copywriting: Our press release writing service will craft your story with an exciting & creative angle that will ensure your release gets read by busy editors. Our experienced copywriters know what editors are looking for in a press release and will craft it accordingly. This will be to create maximum impact while making it easy for the editors to use in their next issue; thereby generating a flood of free publicity to your site. All we need is a brief giving us something newsworthy that we can write about and we can take it from there. |
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| Press Release Media Database Building |
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Press Release Media Database Building: This service builds a database of targeted publications and contacts for your market. We create a new specialist list that will allow you to build personal relationships with the media contacts and use over and over again. |
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Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
For further information, contact us, complete our online quotation form, or if you know what you want, simply
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