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Content is all the information to show what your website is about, including such elements as design, navigation, text, graphics, and style.
Dull, stagnant content can bore website visitors and reduce the chances of anyone continuing through into the website, so your text will need editing into sales marketing copy (copywriting) if you want to achieve sales and a return on investment.
Your website visitors expect to find relevant content to match their search engine queries and help them to achieve their goals. If you provide high value content, with well written, professional quality messages using Direct Response copywriting techniques, you can establish a high value brand, and keep your visitors coming. Learn more about Copywriting.
This page includes information and guidance on the following areas:
 Content Areas
Website Content
Theme (Content) Website Integrated Package
Email Content
Other Content Areas
We Can Do It for You
Content Development Services
Content Research
Content Creation
Content Management
Content Development Package
Technical Content Development
Content management facilities for Clients
If we have designed your website
Content Areas
 Website Content
Content is all the information that makes up your website, such as single text, articles, news, ebooks, images, audio files, videos, links, buttons etc.
To satisfy the expectations of your website visitors, the content must match their search criteria, and provide relevant, quality information. Effective content is engaging, useful, informative, educational, professional and entertaining. Give your visitors what they want, and they are more likely to convert to valued customers.
Your information needs to stand out from the crowd. You need to get your message across in a unique and compelling way. Visitors who view your website as a useful resource will return on a regular basis, which should result in a purchase or other action you want to achieve. Such visitors then become a member of your community and are your best prospects for building long term relationships.
Suggestions for interesting content, and building your community, can be found in our article: The Proposition: Content and Community
Theme (Content) Website Integrated Package
Theme websites are the wave of the future and based on one tightly focussed specific theme or concept. Every page of the website focuses on a single topic that is related to that theme, and is full of valuable content which is used to pre-sell to visitors. Such websites are keyword focussed and create a win-win-win situation for your visitors, search engines and your business success.
We can offer a theme site as a complete web solution incorporating design, content and marketing into one high end package.
As a totally integrated 'package' the design is based on direct response principles to ensure maximum sales or sales leads from the website. The content is used for effective promotion in numerous ways where each element enhances the others.
Content areas provided with the package include articles and press releases optimized for search engines and are suitable for getting reviews in manually edited directories; link campaign including article content; article bank to increase link popularity and increase search engine campaign; and an in-house ezine set up with articles created.
Learn more about Theme Websites
Email Content
Message types for email campaigns, can be buy-now, brand-building, or a mix of both. A poorly written email will destroy your credibility.
Creating well written and professional quality messages in your emails requires content and copywriting skills, which address your prospect's emotional needs and communicate how the product or service will improve their quality of life or make them feel better. WIIFM (What's in it for me) benefits are more effective in driving action.
To achieve sales and a return on investment, the content of your email marketing communications is most important. Whatever style, design and presentation you choose, you will need experienced and talented content writers and copywriters well versed in direct response marketing techniques. Learn more:-
Ezine (Newsletter) Promotion
Email Marketing
Email Campaigns
Key Steps to a Successful Email Marketing Campaign
Email Campaign Definitions
Email Testing, Tracking and Conversion
Sequential Designer Emails
Other Content Areas
Content needs to communicate effectively in language that avoids jargon, does not require insider knowledge and is understood easily. Everything you do, whether online or off-line, should contain good content, and this includes:
Ebook Publishing
Advertising Campaigns
Press Releases and Publicity
Affiliate programs
Multimedia Presentations
Articles
We Can Do It for You
Content Development Services
Many companies have capable staff but the process of developing content can be very laborious and time consuming. Generally, all existing company resources are involved in growing the business, and there is no time to oversee, write, and revise all the content that goes into their website.
We can provide experienced content writers who can create informative, interesting articles and website copy, as well as experienced and talented copywriters well versed in direct response marketing copy.
Our Content Development Service includes research, creation and management, as explained below:-
Content Research : Our expertly researched articles cover topics everyone is interested in, so you will always have the right content at the right time. We provide a turnkey solution for implementing informative and useful content into any business type.
Content Creation : our team can develop your ideas into effective website content for you. Often, site content needs to be created from scratch. Our team creates useful, royalty-free content covering a broad range of subjects.
Content Management : Many clients have their website content produced in other formats, but cannot dedicate the necessary resources to organizing, collecting and collating the material. This is typically the most difficult part of producing a website, and the biggest challenge in meeting a tight timeline. Our analysts can assist you in the whole process of content management and act as a critical catalyst for website development.
Content Development Package
Content development is the writing of the text matter for your website e.g. web copywriting. We provide a professional content development service involving four steps - Research; Content Writing; Content Editing and Content Management.
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Technical Content Development
Most content development for your website falls into the categories of marketing and brochure style copywriting. However, certain types of copy, such as help files or downloadable manuals, may require a different form of communication through our experienced team of technical writers. This form of writing generally involves simplifying communication on complex and technical subjects in a way that non-technical readers can easily follow and understand.
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Content management facilities for Clients
If we have designed your website
If we have designed your website and you are hosted on our servers, we have developed a solution which allows the owners of the information to rapidly update their own website information whether it's prices, pictures, news, documents or policies. Using a WYSIWYG (what you see is what you get) within the control panel, clients can add, edit and delete content using easy point and click.
If you prefer, we can do it for you:
Text Supplied on Disk or email
If we have designed your website, and you supply your content on disk or via email, we will transfer this to web pages at no charge.
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Typed from Printed Material
If you are only able to provide your website content in printed format such as marketing materials; brochures; leaflets or even typed sheets of paper; then we will need to charge a small data entry fee for retyping the content and converting to electronic format.
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Text Editing
Editing is included as standard in any existing project where we have to enter text content.
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Images Supplied in Digital Format
If we are designing your website, and you want to use your own images, there is no charge when they are supplied on disc, uploaded to a web server or sent as an email attachment.
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Images to be scanned from Photos
Where the image can only be supplied as a photo, leaflet, brochure and other printed material, we will need to scan the image to convert it to the appropriate format for the web, for which there will be a small charge.
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Images to be sourced from Image Libraries
We can source and produce fresh images for you. Our excellent rapport and close relationship with photo libraries and image banks helps us obtain images you require at very cost effective rates. When you work with us; you get an extensive stock of images.
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If you are unsure about what you want, or would like a service normally available only to clients for whom we have designed a website, don't hesitate to ask. We offer total flexibility with our services, and whatever you want, no matter how complex, our experienced offshore development teams can provide a solution to meet your requirements.
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